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Ads

Status: the Ads screen works. It opens from the menu.

What you get

  • You see which campaign wins, which is borderline and which loses, by refusals and delivery, not by sales.
  • The platforms learn which orders were delivered.
  • You stop what loses with one click, and every action can be Undone.

What you need

  • A connected store. For data per campaign: WooCommerce with module 0.4.0 or newer.
  • A Meta Ads, Google Ads or TikTok account where you are an administrator.
  • VAT and the cash-on-delivery fee filled in. See Money.

Steps

  1. Open Ads.
    • You see: Spend, Profit after ads, Orders.
  2. Under Connections tap Connect on the platform.
    • Google: you sign in and allow.
    • Meta: token, ad account and pixel.
    • TikTok: token, advertiser and pixel code.
  3. Look at the rows in Health: Connection, Pixel, Purchases sent to the platform (CAPI), Consent Mode v2, UTM on campaigns.
    • Next to each problem is a button, for example Start sending, Send again, Copy the row, How to fix.
  4. Open Campaigns.
    • You see: wins, borderline, loses or too early.

Stop a losing campaign

  1. Find the suggestion: “Stop “…”: it loses ≈ … a month after refusals.”
  2. Tap Do it or Refuse. Or on the campaign: Stop, Start, −25 %.
    • You see: the action under Done.
  3. If you change your mind, tap Undo.

Autopilot

You choose: Off, Suggest or Act by itself.

  • It stops campaigns that lose or have no stock and gives the money to the winning ones, without going over the cap.
  • Set a Daily cap and tap Save.
  • Act by itself only on the Pro plan.

What Rastezh sends to the platforms

  • Meta: a purchase when the parcel is delivered.
  • Google: on a refusal, the purchase is withdrawn.
  • Only for customers who agreed to ad cookies.

Google Analytics

See Analysis.

If something goes wrong

What you seeWhat to do
“Not connected.” / “The connection was interrupted.”Tap Connect or Reconnect.
“There is no pixel.”Put the pixel in the store. See How to fix.
“Stopped: the platform does not know which orders were delivered.”Tap Start sending.
“N purchases did not arrive.”Tap Send again.
“The cookie banner does not send the consent for ads.”See How to fix. It is fixed in the banner.
“Half of the orders have no campaign.”Tap Copy the row and put it in the campaigns.
“Nothing to do.”All is well.
I stopped the wrong campaignTap Undo.

Questions

Do you promise more sales? No. We show how much you could lose and why.

Why is profit lower than in Meta? Meta counts orders. We subtract refusals, returns, delivery and fees.